Womack Consulting Group is a full service business and marketing firm.
We work with individuals and small business owners across the globe. Our goal is to help you dream of what your brand will look like five to twenty years from now and to create a plan that you can act on.
Our plans are not pie in the sky ideas but feasible steps that you can take to help you to reach your goals.
Building a Brand
What comes to mind when you see the golden arches or the red bullseye? It is no doubt that you immediately think of McDonald’s and Target.
Your brand should have a similar effect. When people see your logo or business name, elements of your brand story should come to mind. This does not happen by accident. It requires a consistent strategy that provides the flexibility to take advantage of new opportunities and encourages product/service development.
WCG works to understand you and your business so that we can help you craft a brand story and marketing collateral that connects with your target audience.
Have you taken a look around your community and realized how much work could and should be done? If so, you may have thought that the task would be too big to tackle or you may believe that someone else will fix it.
Why shouldn't that someone be you? WCG has worked with business owners and local organizations to repurpose buildings and revitalize communities.
Imagine the empty big box center as a skating rink or bowling alley. Imagine the empty office building downtown with loft apartments and office spaces for rent.
We will work with you to assess the opportunity, develop a strategy to fund the project, and hire a team to execute the project. No job is too big and no job is too small.
Life is too short for bad graphics!
There are so many image options available, why not invest in quality images for your business?
From logo design to social media banners and promotional flyers, we ensure that your brand is well represented through images. After all, you don't often get a second chance to make a great first impression.
Sales & Marketing Strategy
Strategy is the key word!
Many businesses engage in tactics that may or may not be successful, however, developing a strategy to generate sales through your marketing efforts is essential to your business' long term success. Not only will we help you to develop the strategy but we will have metrics in place to help you measure the success of your investments.
Organizing Your Non Profit
Many entrepreneurs think that running a not for profit means that they can't earn a salary or generate revenue. Not true!
Running a not for profit does require that your business venture play by a different set of rules because you are primarily relying on grants and donations for funding. This makes it even more important for you to have great systems in place to track your finances and manage your projects.
WCG will not only help you to legally establish your organization but we will also work with you to develop your board of directors, identify funding opportunities, and strategically engage community partners.
Why do some candidates win while others lose?
Many times it is not because one candidate is very much better than the other but it is often because one candidate has a better strategy to connect with voters.
From developing your campaign plan to identifying fundraising opportunities and planning your get out the vote (GOTV) initiative; we will work to build your brand as a political candidate with a campaign strategy focused on reaching your target voters.
Social Media Management
It seems like a new social media platform sprouts up every day and it can become extremely confusing and time consuming trying to figure out which one is right for your business.
Working with WCG, we will not only develop a strategy for each platform that you want to use but we also offer Community Managers to help you develop content for your blogs and social media sites as well as to oversee regular postings and track your analytics with monthly reports.